1. The client.
White Rose Kids creates original children's fashion and handmade collections for babies and young children. Its dresses, outfits and accessories have a classic, elegant style for families seeking distinctive clothing for special occasions and everyday wear.
The brand had already built an active Instagram community and a growing customer base.
2. The challenge.
Before the website launched, most sales were handled directly through Instagram, limiting the brand's ability to scale operations and reach new markets.
Manually managing social media orders created inefficiencies and made it difficult to offer a structured shopping experience beyond its existing audience.
The brand needed a professional ecommerce platform where customers could explore collections and buy easily, supporting expansion across Europe.
3. The solution.
Aurora Start designed and developed a complete ecommerce site aligned with the brand identity and organised to present the catalogue clearly and attractively. It provided a strong foundation for professional online sales and growth beyond social media.
The site combines a well-organised product architecture, an optimised shopping experience and a structure ready for international growth. The design preserves White Rose Kids' visual identity while improving usability and navigation.
4. The result.
White Rose Kids now operates its own ecommerce platform, selling beyond social media and reaching customers across Europe.
The website provides a structured shopping experience, improves product visibility and creates a scalable foundation for continued growth in online children's fashion.
