GOOGLE ADS CAMPAIGN MANAGEMENT

Connect your business with people already looking for what you sell.

We create and optimise Google Ads campaigns focused on generating qualified enquiries, quote requests and sales for your business.

We work on searches, ads and landing pages as part of a single strategy. We measure conversions and the cost of achieving them to decide where to focus your investment.

Let's talk about your campaigns How we work

01 / ADVERTISING WITH PURCHASE INTENT

Make your business an option when the customer is deciding.

Someone searching for a product, comparing services or looking for a supplier already has a need. We target your campaigns at searches with the greatest commercial relevance and connect each ad to a clear proposition.

Attract relevant demand.

We select searches related to your offering and exclude terms that consume budget without creating opportunities.

Invest with purpose.

We allocate budget according to your business priorities, conversion costs and campaign performance.

Measure what generates business.

We measure calls, forms and purchases and, using your team's information, assess lead quality to guide optimisation.

02 / OUR GOOGLE ADS SERVICE

Strategy, management and measurement for advertising investment with direction.

We plan and manage campaigns around your business goals. We connect searches, ads and landing pages to generate relevant opportunities and assess how much they cost.

Explore each stage

Business analysis and strategy.

We study your offering, customers, competitors and existing campaigns. We define goals, priorities and a budget allocation aligned with your commercial capacity and margins.

Keyword research.

We identify searches with commercial intent and select keywords and exclusions to focus investment on queries related to what you sell.

Campaign and ad creation.

We structure campaigns, set up targeting and write ads that communicate your value proposition. We align messages with each service, product and landing page.

Conversion measurement.

We set up or review form, call and purchase tracking through Google Ads, GA4 and Google Tag Manager, according to the project. We check what is being recorded to guide optimisation with reliable data.

Landing page review.

We assess consistency between ad and website: offer, copy, mobile experience and ease of contact or purchase. We identify improvements to make more of paid visits.

Campaign and budget optimisation.

We analyse search terms, ads, targeting and conversion costs. We adjust investment and bids based on performance and test improvements to reduce irrelevant spending.

Lead quality.

We compare conversions with your team's information: valid enquiries, quotes and closed sales. This helps us steer campaigns towards opportunities with greater value for your business.

Reporting and next steps.

We present changes in investment, conversions and their cost, alongside the adjustments made and upcoming priorities. A clear picture to decide what to keep, improve or expand.

The scope is specified in the proposal. Media spend is separate from management fees; page development or redesign is quoted when needed.

03 / START ATTRACTING CUSTOMERS WITH GOOGLE ADS

Discover the advertising opportunities for your business.

Tell us what your business does and what you want to achieve. We'll review your situation to assess whether Google Ads could be a suitable channel for attracting new opportunities.

Request a digital analysis Contact Aurora