1. The client.
Rotor Avante specialises in industrial chemicals and lubricants, providing solutions for the food industry and a wide range of industrial sectors. Its products improve operational efficiency, protect machinery and optimise complex industrial processes.
2. The challenge.
The previous website no longer reflected the company's industrial positioning and had significant limitations in usability, structure and purchasing functionality.
Although products could be sold through the platform, the experience was outdated and purchasing relied mainly on manual bank transfers, reducing efficiency and accessibility.
Rotor Avante needed a new digital platform to modernise its online presence, improve product navigation and provide a more reliable shopping experience. The goal was both a stronger professional image and expansion beyond traditional B2B sales to B2C customers.
3. The solution.
Aurora Start completely redesigned and developed the website, creating a modern business platform aligned with Rotor Avante's industrial positioning.
The website introduced a clearer product catalogue structure, optimised navigation and a more professional visual identity.
We also implemented complete ecommerce infrastructure, replacing bank transfer purchases with integrated online payments. This simplified shopping and supported B2B and B2C customers through a more efficient digital sales channel.
4. The result.
Rotor Avante now has a modern digital platform that reinforces its professional image and significantly improves how products are presented and purchased online.
The website offers a clearer catalogue, a more reliable purchase process and scalable foundations supporting traditional B2B operations and expansion into B2C sales.
