1. The client.
Selena Salas is a professional footballer with competitive experience in several international settings. Her career has taken her through teams and sporting environments in Spain, the United States, Iceland and Norway, building a strong football track record and experience in competition as well as academic and training environments linked to high performance.
2. The challenge.
The project needed a website that could clearly present her as a professional player, beyond a simple collection of videos or statistics. It was important to organise her career, show her experience across clubs and countries and bring together the elements that validate her sporting profile: highlights, skills, achievements, seminars and partnerships.
The challenge was turning all that information into a coherent, visual and useful digital presence, strengthening her personal brand while making introductions to clubs, coaches, collaborators and other football professionals easier.
3. The solution.
Aurora Start developed a personal website as a professional presentation platform for Selena Salas, building a narrative around her profile as a footballer and the strength of her international career. The site's structure lets visitors quickly understand who she is, where she has competed and what kind of player she is.
The website adopted a sports-led visual approach, using imagery, video and career history to strengthen her positioning. Dedicated sections showcase highlights, skills, teams and countries, sporting achievements and partnerships, making the site a more dynamic and complete digital portfolio than a traditional presentation.
The project also brought order and coherence to a career with different milestones and stages, combining competitive experience with elements that broaden her professional profile, such as seminars and appearances related to football and sports psychology.
4. The result.
Selena Salas now has a personal website that strengthens her image as a professional footballer and presents her career in a more structured, compelling way. Her digital presence clearly showcases her career, abilities and achievements, helping others quickly understand the value of her profile.
The project turned her sporting career into a more professional, visual and useful digital asset, ready to support her development as a player and strengthen her positioning in international football.
