1. The client.
An organisation dedicated to protecting footballers' careers
Futbolistas ON is an independent union representing and defending footballers across different categories, with a particular commitment to grassroots and women's football. Its work includes union representation, legal defence, collective bargaining and professional support.
Its digital presence needed to match the organisation's institutional reach and facilitate communication with members as well as access to services, news and membership processes.
2. The challenge.
From a fragmented digital presence to infrastructure ready to grow
The previous platform had limitations in structure, communication and management. Information on services, benefits, news and membership needed clearer, more professional organisation.
But the project went beyond a website redesign. Futbolistas ON needed stronger digital infrastructure to centralise information, manage contacts and members, maintain the platform securely and provide a technological foundation for future initiatives.
3. The solution.
We build and manage a connected digital ecosystem
Aurora Start completely redesigned and developed the platform, structuring services, areas of activity, benefits, membership and content within a clearer architecture aligned with the organisation.
The project also includes:
- CRM, to improve the organisation and management of contacts and processes.
- Managed hosting, providing stable, controlled infrastructure.
- Blog migration and restructuring, preserving its communications channel.
- Maintenance and technological development of the platform.
- Development of new pages and digital solutions to meet the organisation's needs.
This brings the website, CRM and infrastructure together as parts of one ecosystem rather than separate elements.
4. The result.
Digital infrastructure aligned with the organisation's actual importance
Futbolistas ON now has a professional, structured platform ready to support its institutional activity.
The new architecture makes services and content more accessible, improves communication with footballers and potential members and provides a technological foundation for adding new functionality.
The result is not just a new website, but a more organised, manageable digital ecosystem ready to evolve with the organisation.
