1. The client.
Escuela de Natación Delfines is a long-established swimming school specialising in aquatic education, primarily serving families seeking a safe, professional and welcoming setting for their children's introduction to water and continued progress. Its proposition combines experience, its own methodology and a strong element of trust, particularly important in a service for children and parents who value safety and personal care.
2. The challenge.
The project began with a clear need: the school had no website of its own. This limited its ability to present itself professionally, explain its services, show its facilities and answer families' common questions before first contact. As a business closely linked to local search and trust, it also needed a visible Google presence so new users could find it easily and assess its reputation.
3. The solution.
Aurora Start developed a business website as an information and presentation hub for the school. The structure clearly organised the content most relevant to its audience: philosophy, services, facilities, team and contact. The approach was both aesthetic and functional, so families could quickly understand the school's proposition and request information. We also created its Google Business Profile to strengthen local presence, support discovery through location-based searches and establish a trust channel based on reviews and direct visibility.
4. The result.
The result was a complete digital presence for a business that previously lacked its own online foundation. The school gained a website that better communicates its proposition, experience and methodology, while offering families a clear information and contact channel. Activating its Google profile also strengthened local positioning and improved its ability to be found, build trust and attract new opportunities online.
