1. The client.
Sidecar Experience offers sidecar tours on the Costa Blanca for people looking for a distinctive, visual and memorable experience. More than a ride, the service combines driving, scenery and carefully chosen stops, with routes suited to different interests, from coastal trips to longer tours with a gastronomic element.
2. The challenge.
The challenge was to turn an unusual idea into a clear, marketable offering. The website needed to explain the experience, the available routes and why this is a tourism activity with its own value, rather than simply a ride.
The presentation also needed to reflect the experience: aspirational, carefully designed and able to convey the appeal of the sidecar, the surroundings and the emotional side of the journey. The website had to sell the experience while remaining commercially clear, with a custom technical foundation stronger than a standard solution.
3. The solution.
Aurora Start developed a bespoke Next.js website to make the offering easier to understand, desire and book. We built the structure around the experience, organising the routes so visitors could clearly identify the option that suited them.
The visual approach highlighted the distinctive sidecar, the Costa Blanca and the selected stops. Rather than simply describing journeys, the website presents an original way to discover the area and enjoy its scenery, from coastal tours to longer routes with wineries and other points of interest.
Custom development made it possible to align the website with the project's actual needs, rather than using a template or WordPress. This allowed greater attention to the brand presentation, navigation and overall user experience, reinforcing the premium, distinctive offering.
4. The result.
Sidecar Experience now has a digital presence aligned with the real value of its offering. The website explains the service more clearly, presents the routes attractively and communicates the special nature of an activity that needs a compelling explanation to spark interest.
The project turned a distinctive idea into a stronger commercial proposition, with a refined identity and a bespoke Next.js foundation. The website showcases not just the sidecar, but the entire experience around it.
