1. The client.
Reformas Federico specialises in repairs, maintenance and waterproofing for roofs, terraces and façades. It serves private homes, residential communities and businesses, focusing on structural problems and leaks through precise, technical and lasting interventions.
2. The challenge.
The business needed a digital presence that communicated its specialisation more clearly and turned its experience into an acquisition tool. Showing services was not enough: the website had to explain the problems the company solves, reinforce professionalism and make requesting a quote easy.
The project also needed sustained visibility. SEO, useful blog content and a stronger local Google presence were important for capturing searches with commercial intent. Google Ads campaigns were also needed to accelerate opportunities while the organic foundations gained traction.
3. The solution.
Aurora Start approached the project with a comprehensive digital strategy. We developed a new business website to present services clearly, organise the offering and guide users from identifying a problem to contacting the company. Its structure highlighted roof repairs, waterproofing, façades and maintenance, reinforcing technical value and experience.
SEO was a central part of the project, establishing foundations for organic visibility in relevant searches. A blog targeted informational and commercial searches within the sector, strengthening site authority and expanding reach.
The strategy included Google Business Profile registration and optimisation, improving consistency between local presence and website, plus Google Ads campaign management to capture direct demand. The company gained a connected digital structure in which web, SEO, content, local listing and advertising worked towards the same goals.
4. The result.
Reformas Federico now has a more complete, professional and business-focused digital presence. The website explains its services more effectively, builds trust and facilitates contact for potential customers seeking roof, façade or waterproofing solutions.
The project strengthened acquisition at several levels. SEO and blog work laid foundations for organic visibility, while Google Business Profile optimisation and Google Ads reinforced local presence and opportunities with direct purchasing intent. The result is a stronger ecosystem ready to support ongoing growth and acquisition.
