1. The client.
Natalia Sanabria offers Feng Shui consulting for homes and businesses, as well as personalised products such as Bazi-based energy calendars. Her proposition combines technical analysis, a personalised approach and practical application for clients seeking improved wellbeing, clearer decisions and a better personal or professional environment.
She operates in a highly subjective sector where trust, perceived authority and message clarity are decisive in turning interest into bookings.
2. The challenge.
The brand lacked a defined identity and a digital structure that communicated professionalism, credibility and perceived value. As an intangible service not widely understood by the general public, it needed much clearer, structured communication that educated users and helped them decide.
There was also no consistent acquisition system, with heavy reliance on unstructured organic channels. The project needed to turn a hard-to-communicate proposition into a more understandable, trustworthy offering ready to generate ongoing business opportunities.
3. The solution.
Aurora Start developed a complete solution covering branding, digital presence and acquisition, with a visual identity consistent with the service's premium, professional positioning. The goal was to translate an intangible proposition into a clearer, stronger, more convincing brand that conveyed authority without losing approachability.
We designed and developed a conversion-focused website, clearly and persuasively structuring services, process and value proposition. The project included strategic copywriting to educate and convert, a lead-generation structure, SEO based on keyword research and blog content, and TikTok advertising campaigns to expand reach and acquisition. The ecosystem was designed to change perceptions of the service and turn traffic into clients.
4. The result.
Natalia Sanabria now has a professional brand and digital presence aligned with the value of her services. The new website communicates her methodology more clearly, builds trust and turns visits into business opportunities through a stronger acquisition-focused structure.
The SEO strategy and advertising campaigns also established more consistent foundations for ongoing acquisition, reducing reliance on channels that cannot scale. The project positions Natalia as a more structured, reliable and competitive consultant in a sector where differentiation and credibility are crucial.
