1. The client.
Lorenthell is a musical project with a distinctive heavy metal identity and a clear focus on aesthetics, sound and stage presence. Like many emerging bands, its digital presence was fragmented across social networks and external platforms, without an owned space to control its narrative, community and conversions.
The aim was to professionalise that presence and turn it into a real asset that centralises the brand and supports growth.
2. The challenge.
The main challenge was designing a website that was visually attractive and consistent with heavy metal identity without losing functionality or conversion potential. It had to convey personality and visual strength while offering a clear, fluid and useful experience for different users.
It also needed to integrate multiple goals in one digital setting: playing music, introducing the band, selling merchandise, facilitating ticket purchases and collecting contacts for opportunities and collaborations. These had to coexist in a strong experience aligned with the project and ready to turn interest into action.
3. The solution.
Aurora Start designed and developed a fully customised website whose design directly extends Lorenthell's identity without compromising usability or conversion. The visual approach uses a darker, high-contrast and impactful heavy metal aesthetic, structured so navigation remains clear and functional.
The platform centralises the band's entire digital ecosystem in one owned space. It integrates discography sections with a player, links to platforms such as Spotify, an events system with ticket purchase calls to action, a merchandise store, a visual gallery, a band introduction page and contact forms for collaborations and opportunities. The website was conceived as an operational hub, not just a showcase.
4. The result.
Lorenthell now has a website at the centre of its digital presence, with greater control over its brand, community and conversion channels. The platform makes it easier to direct social traffic to an owned environment, reinforce visual identity and present the project professionally to fans, venues, promoters and collaborators.
The website also opens new revenue and growth opportunities by integrating music, events, merchandise and contact in one structure. Lorenthell now has a stronger, more coherent digital asset ready to support its medium- and long-term development.
