1. The client.
La Banda de Ases is a musical project linked to Ases Siglo 21, centred on a live show performing major Spanish indie hits in a dynamic, polished format adaptable to different events. More than a cover band, it is a stage production designed to connect with broad audiences at concerts, weddings, private parties, corporate events and local celebrations.
2. The challenge.
After redesigning Ases Siglo 21's business website, it became clear that La Banda de Ases needed a digital presence of the same standard. The project already had a website, but it needed rebuilding to better reflect the show's identity, explain its value proposition and offer a more modern, organised experience for people considering the band or a booking.
The challenge was not just refreshing its image, but building a dedicated website that presented the show as an independent commercial asset, with a narrative, calendar, visual approach and structure to strengthen its position in events and live music.
3. The solution.
Aurora Start approached the project as a natural extension of the work for Ases Siglo 21, bringing the same clarity, professionalism and commercial structure to an artistic brand with its own personality. We completely rebuilt La Banda de Ases's website as a stronger, visual, booking-focused platform.
The new website clearly explains the show, the experience it offers and the settings it suits. The journey focuses on the energy of live performance, show quality, repertoire and format flexibility, supported by a more recognisable visual identity and carefully considered presentation.
A concerts and calendar section clearly displays events and dates, adding activity and practical value for audiences and promoters. Contact and booking calls to action complete the approach, turning the website from a simple introduction into a commercial tool for the project.
4. The result.
La Banda de Ases now has a refreshed website consistent with the production company's professional standards and the show's actual value. The digital presence quickly explains the proposition, the events it can cover and why it is a strong choice in live music.
The project gained identity, clarity and commercial presentation capacity. The website improves the band's image, organises information, showcases upcoming performances and serves as a useful channel for generating interest and new booking opportunities.
