1. The client.
Flor Re is a fitness professional taking her first steps with her own personal brand. Her goal was to present herself professionally online and establish solid foundations for offering fitness coaching, building trust and turning interest into real contacts.
2. The challenge.
The starting point was a personal brand still under construction, without an established visual identity or website to organise its proposition. We needed to define an image consistent with her positioning, professionalise her online presentation and create a space where her services could be understood clearly, avoiding generic messaging and unstructured communication.
3. The solution.
Aurora Start approached the project comprehensively, building the brand's foundations from scratch. We developed the visual identity, including logo and branding, and carried it through to a website designed to introduce Flor Re professionally, explain her approach, organise her services and facilitate contact. The approach balanced warmth and credibility, creating a digital presence consistent with a personal brand that needed to feel established from the start.
4. The result.
The result was a clearer, more professional personal brand ready to grow. Flor Re moved from an unstructured initial presence to her own identity and a website that better explains her offering, strengthens her image and supports new client acquisition through a more considered, consistent digital environment.
