1. The client.
FL Jardinería began as a new business line launched by the owner of FL Contenedores to expand into gardening, landscaping and outdoor maintenance. The project grew from an existing relationship with Aurora Start and the need to build a new brand from scratch, with its own identity and a digital structure prepared for local customer acquisition.
The aim was not to improve an existing business, but to launch a new unit with solid foundations, clear positioning, a professional image and the ability to generate commercial opportunities from the outset.
2. The challenge.
The main challenge was strategic: this new business line had no brand, presence or digital structure. Everything had to be built from scratch with a focus on results, avoiding a generic gardening offer in favour of a more professional, structured identity oriented towards acquisition.
It also needed visibility in local searches in a competitive area such as Alicante and the Costa Blanca, building trust from the outset despite not yet having its own track record or brand-specific reviews.
3. The solution.
Aurora Start approached the project as a complete acquisition system, not just a website. We created the brand from scratch, defining its name, visual identity and positioning to distinguish this new business line clearly and professionally within gardening and landscaping.
We developed a conversion-focused website with a clear service structure, strategic calls to action and copy focused on benefits, clarity and trust. The project included local-search SEO architecture, service page optimisation for organic acquisition, Google Business Profile setup for map visibility and clearer service packages to facilitate sales. The entire system was designed to reduce friction, accelerate commercial validation and establish foundations for growth.
4. The result.
FL Jardinería launched with solid digital foundations ready to attract customers from the start. The project moved from an idea with no presence of its own to a defined brand, a lead-optimised website and a structure designed to appear in relevant local searches.
The client now has a more professional, visible and scalable business unit, built from scratch with a clear strategic foundation to accelerate validation and growth in the local market.
