1. The client.
Eduardo Valentini is an experienced electrical professional specialising in installations, maintenance and troubleshooting in residential and commercial settings. His business model is based on proximity, trust and a rapid response to technical needs, crucial in local services where urgency and reliability drive customer decisions.
The goal was to bring that experience and professionalism online and turn his digital presence into a real acquisition channel.
2. The challenge.
The main challenge was positioning a self-employed professional in a highly competitive local market, where many customers search Google directly for services such as an electrician in Benidorm or urgent electrical repairs. With no optimised digital structure in place, we needed to build a conversion-focused website and a local SEO strategy from scratch to appear in high-intent searches.
The project also had to differentiate him from competitors with less professional digital presences, using a stronger, clearer image designed to build immediate trust from the first contact.
3. The solution.
Aurora Start developed a local acquisition strategy based on SEO and a conversion-optimised website. We designed and developed a site specifically structured for electrical services, prioritising clarity, fast navigation and direct calls to action to make immediate contact easy.
The project included a customer acquisition-focused structure, SEO architecture based on services and location, content optimisation for transactional searches and direct calls to action such as phone and WhatsApp. We also reinforced business credibility through a clear presentation of experience, testimonials and mobile compatibility, essential for urgent searches. Unlike other projects, this work did not include social media, concentrating all efforts on organic traffic and direct conversion.
4. The result.
Eduardo Valentini has positioned himself as a visible, competitive option for electrical services in Benidorm, with a more professional digital presence aligned with the quality of his work. The website enables him to appear in relevant local searches, improve perceptions relative to competitors and turn traffic into contacts through a clear, action-oriented structure.
The project demonstrates how a local service can scale acquisition through an optimised website and well-executed SEO strategy, without relying on social media to generate business opportunities.
