1. The client.
Benilaser® started from scratch with the aim of becoming a leading laser removal clinic in a competitive local market such as Benidorm. Its proposition is based on specialisation, focusing on tattoo and micropigmentation removal with a precise, professional approach oriented towards real results.
From the outset, the goal was to build a strong brand that conveyed trust, professionalism and authority in a sector where customer decisions are strongly influenced by perceptions of safety, credibility and treatment effectiveness.
2. The challenge.
The main challenge was launching and positioning a completely new brand in a highly competitive local market, where Google visibility and online reputation are decisive for customer acquisition. The entire digital presence had to be built from scratch, ensuring the brand, website, SEO and Google Business Profile worked together.
The project also needed to build trust from the first impression, clearly communicating the process, treatment benefits and the clinic's specialisation. It wasn't just about visibility, but about converting that visibility into real appointments through a well-structured digital strategy.
3. The solution.
Aurora Start developed a comprehensive positioning and acquisition strategy, building Benilaser®'s digital ecosystem from scratch. We created the complete brand, defining its name, visual identity and tone of voice around a professional, accessible positioning focused on safety and authority.
We designed and developed a conversion-optimised website, structured to capture leads through clear calls to action, informative content and a results-focused approach. The project included local SEO targeting transactional searches, Google Business Profile optimisation and management, content structured for organic visibility and social media work to reinforce visibility and trust. The whole system was designed as a coordinated acquisition ecosystem, with the website, SEO, Google Maps and social presence supporting one another to generate qualified traffic and turn it into customers.
4. The result.
Benilaser® has established itself as one of the best-positioned laser removal clinics in Benidorm, with a strong, coherent digital presence across its main channels. The clinic has achieved prominent Google positions for key searches, strengthened its online reputation through positive reviews and built an active community that amplifies its visibility.
As a result, the project generates a steady flow of qualified leads through organic channels and demonstrates how a well-executed strategy can turn a local business built from scratch into a profitable, visible and scalable digital asset.
